Use lists as much as possible. People love lists because they are easy to read and easy to pass on to their friends. When you produce blogs or articles with lists, those who find the information you provide useful are more likely to pass the link onto others via Facebook, Twitter, or another social networking site.
Make sure you keep a blog and keep it up-to-date with relevant and useful information. If you’re having a promotion or a sale, make sure to post it to your blog. If you have any important news -new locations, change of hours, special closing, etc. - make sure you post these to your blog as well.
If you use Twitter as part of your media marketing plan, create tweets that are rich and varied in content. Send tweets with tips and suggestions that are related to your business. By mixing these tweets in with those that boldly promote your business, your followers are more likely to stay interested in your tweets.
If you are using social media marketing, make sure you inform all of your current customers. If they join your page, most social media sites inform all of their connections that they are following your page. This is essentially free advertising and should not be underestimated. It also has more value than regular advertising because it is essentially a referral.
Create an open forum in which you allow customers to be part of your creative process. You will be surprised at how well your customer base can help you brainstorm an idea, create the “blueprint”, and lay out the best implementation of the idea. When you have this kind of input coming from your customers, it is safe to assume they will buy when launched.
To get the best results from social media, create links that tie them all together. Add links to your blog where readers can follow you on Twitter, find your videos on YouTube, and like you on Facebook. On your Twitter profile, include the URL for your blog and Facebook. By creating links between your different forms of social media, you increase your potential customer base wallpaper.